“Defined by a rich folk heritage that puts the ‘P’ into passion, Spain’s interest for celebration and iconic traditions – expressed famously through music, food and dance – translate into vivacious conferences and events in Spain under a warm Mediterranean sun”.


When it comes to MICE destinations, Spain is more a continent than a country. Its stately capital, Madrid, is a showcase of Spain’s royal heritage – beautiful grand boulevards, mediaeval palaces and some of the finest art galleries in the world. In contrast, Barcelona, the eclectic seaside Catalan capital, owns an alternative artistic niche. Home to modernism and fabulous Gaudi architectural monuments, Barcelona is also famed for its electric nightlife and football fever!

Spain’s cities are filled with excellent infrastructure for conferences and events and incredibly rich cultural experiences for incentives: discover the art of paella making in Valencia, sherry making in Jerez, or the fine art of flamenco dancing in Granada, Malaga or Seville.

Events in Spain’s beach resorts and beautiful island destinations include laid back Mallorca and trendy Ibiza – dance capital of Europe – in the Balearic Islands; year round sunshine, volcanic landscapes and incredible conference facilities in the Canary Islands; and super-yachts and luxury living in glamorous Marbella.

“Spain is one of the most established destinations in Europe for conferences and events and in destinations beyond the obvious, as well as the obvious. Barcelona is the ultimate city incentive destination, sitting on the Mediterranean Sea with a spectacular mountain backdrop and brimming with fascinating art, architecture and luxury boutique hotels, as well as fun, interactive experiences around its streets, markets or at the beach. Behind the scenes experiences at a Gaudi icon or the “Barca” football ground are delightful Barcelona insights reserved for the privileged. The city also host the Spanish Grand Prix which offer plenty of options to create themed incentives around sports. Tenerife offers a surprising array of good facilities for large meetings as well as warmer temperatures year round, being that bit further south, and intriguing landscapes to explore. Flight access to Spain’s key destinations is never an issue and events in Spain present excellent value for money.

Spanish destinations inspire creative programs: Become a Spaniard for a day, learning enough Spanish to get around, meet the locals and cook up a paella feast, or invite your CEO to host a fabulous day at a Spanish mansion or finca (a traditional Spanish farm house) for a tapas workshop, Spanish guitar and flamenco lessons, all culminating in an evening fiesta… Alternatively, for the ultimate reward for incentive winners, invite the man behind El Bulli, Ferrà Adrià, to host an incredible six senses gastronomic masterclass – what a fantastic example he is of how Spain, through innovation and creativity, is reinventing itself in the 21st century.

Pacific World operates in 17 destinations throughout Spain and has some great ways of integrating Spanish culture into events.

The team at Pacific World DMC Spain believe passionately that exceptional environments and extraordinary experiences open up new perspectives. An experienced destination management company, they deliver excellent logistics and a hunger for finding the right approach to every challenge. From motivating meetings to inspiring incentive programmes, tailor made conferences, stunning corporate events and special product launch events, Pacific World DMC Spain is dedicated to helping clients to achieve goals.”

Spain is appealing to:


Clients seeking winter sun for a meeting

Located in the southern-most part of Spain, the Canary Islands are warm year-round and offer a motivational escape from Northern Europe in winter for a conference and spectacular meeting facilities.

Conferences seeking a cultural conference venue

Spain’s rich cultural heritage provides a wealth of choice for impressive conference venues in its cities and surrounds – galleries, museums, fincas and fortresses. A private event in a Gaudi mansion is always a winning reward.


Multi-destination incentives

Combining two cities or city and beach for incentives in Spain offers a complete taste of Spain’s rich culture, varied cuisine and beautiful Mediterranean lifestyle.

Incentives with special interest in sports

F1, Moto GP, tennis champions and the word famous Barça FC…plenty of attractive subjects to build themed incentive programs around sports.


Companies seeking alignment with the lives of the rich and famous for events

Luxury living, fast cars, golf and super yachts are the norm in glamorous Marbella – the perfect back drop for luxury product launches and events to make delegates feel privileged.

Events seeking a street party finale

Embrace Spain’s rich party culture and create a traditional Spanish fiesta for a fantastic event finale! Flamenco, sangria, paella and churros combine with Spanish guitar and song for an atmospheric immersion in the flavours of Spain.

Looking to other destinations for your meetings and events? Have a look at our global coverage. >

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