“Let’s discover the heart of North-East Asia in Korea, where an ultra-modern society combines with an ancient culture to provide unique experiences for corporate meetings and incentive travel”.

South Korea

South Korea is one of the most surprisingly undiscovered MICE destinations in Asia today but don’t be fooled into thinking this is an emerging destination – far from it. Despite its 5,000 year history, Korea is a young country in the modern sense that has grown up fast. Seoul, the multifaceted capital, is the powerhouse of Asia’s third-largest economy and at the absolute forefront of modern technology and gadgetry with infrastructure for events that is second to none.

In complete contrast, the South Korean countryside, dubbed the ‘Land of Morning Calm’, for its spellbinding natural beauty – picturesque high mountains, clear waters and its splendid morning tranquillity, is an undiscovered jewel, with hundreds of opportunities to create unforgettable incentive programmes.

Seoul is a round the clock city that is an inspiration for corporate events. Its people epitomise the nation’s indefatigable can-do spirit, underpinned by a unique cultural hierarchy that determines how business is done. Pacific World South Korea will navigate clients through Korea’s cultural intricacies, to enrich the event experience for delegates and organisers alike.

Having not even had a tourism board until 10 years ago, South Korea is now confidently marketing itself to the outside world, and the world is taking notice. K-Pop (Korean Pop Culture) has attracted global attention and is a fun entertainment option for a conference welcome function in South Korea, particularly for conferences with a young audience. Pyeongchang has been selected as the host city of the 2018 Winter Olympics – testament to the country’s solid infrastructure for large global events. Meanwhile international MICE clients are intrigued – increasingly looking to South Korea to present an elusive destination that absolutely works for conferences and incentives.

Like many of its neighbours, South Korea offers dramatic contrasts between futuristic cities, historic locations (with over 20 UNESCO heritage sites) and beautiful countryside. But in the most “connected’ society in the world, you don’t need to take a flight to enjoy a twin centre experience for incentives. High-speed trains and modern highways connect the country’s key MICE destinations around the country in less than just 2 hours. Winter skiing and exploring untouched islands – are excellent options.

The Pacific World South Korea team is based in Seoul and is composed of a team with over 20 years’ experience in organising and managing MICE events across South Korea.”

South Korea is appealing to:


Large conferences requiring an unexplored destination in the centre of the world

Flying times average 10-12 hours from the USA, the UK and Australia, placing South Korea right at the heart of North Asia and the world. South Korea in total has eight cities that have world-class convention centres, and is connected to more than 170 cities in 60 countries by over 70 international airlines from the world’s 4th largest airport.

Technology clients inspired by innovation

Seoul is a blast of neon and gadgets that has to be seen to be believed. There is an energy that surges through the city’s streets and skyscrapers that will fascinate and inspire technology lovers and delegates alike, with futuristic, creative event opportunities.


Automotive industry incentives, particularly overseas operations of Korean car companies

Boasting the fifth largest automotive industry in the world, South Korea presents the opportunity to inspire and educate dealers and staff with a unique at-home automotive industry experience.

Incentives seeking a destination to surprise and delight

Korea is so largely undiscovered by the global MICE industry, yet its unique culture is inspiring, its infrastructure impressive, and its contrasting destinations and experiences are fascinating, varied and accessible. Choosing Korea for your next incentive will grab people’s attention for a journey of discovery.


Olympic sponsors or clients who like to incentivise with major sporting events

In the run up to the Winter Olympics in 2018, South Korea will rapidly gain increased attention. An invitation from a major sponsor is an esteemed privilege and gives sponsors opportunities to develop brand engagement with the industry’s finest performers.

Events inspired by history and culture

Korea boasts a history of more than 5,000 years, with over 20 UNESCO heritage sites to explore and the opportunity to host spectacular dinners, for example at Philgyeongjae, the former private residence of the royal family.

Looking to other destinations for your meetings and events? Have a look at our global coverage. >

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