Rewarding guests through an inspiring program…In Beijing | China

“Surprising guests with a food street theme dinner and a stunning event at the Great Wall”.

The Brief

Client:  Insurance industry
Brief: Create a rewarding program to inspire attendees
City: Beijing
Type of event: Incentive
Guest profile: Senior sales
Attendees: 750 guests (in two waves)

Service Scope

  • Hotel management
  • Ground transportation
  • Tours
  • Creative design for event
  • Welcome dinner, award dinner and gala dinner

Highlights

-With the simultaneous arrival of 500 guests, PW ensured the correct positioning and resources were allocated at the airport to keep tight control on the flow of arrivals.

-Building of a glass marquee of 1500sqm over a 3 day period, for the awards dinner held on The Great Wall of China.

-Beijing Food Street theme welcome dinner at hotel and gala dinner at the Great Hall of the People. Award dinner and gala dinner were held twice respectively for each group.

-Tailor-made locally themed activities on each day.

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