Rewarding guests through an inspiring program…In Beijing | China
“Surprising guests with a food street theme dinner and a stunning event at the Great Wall”.
Client: Insurance industry
Brief: Create a rewarding program to inspire attendees
Type of event: Incentive
Guest profile: Senior sales
Attendees: 750 guests (in two waves)
- Hotel management
- Ground transportation
- Creative design for event
- Welcome dinner, award dinner and gala dinner
-With the simultaneous arrival of 500 guests, PW ensured the correct positioning and resources were allocated at the airport to keep tight control on the flow of arrivals.
-Building of a glass marquee of 1500sqm over a 3 day period, for the awards dinner held on The Great Wall of China.
-Beijing Food Street theme welcome dinner at hotel and gala dinner at the Great Hall of the People. Award dinner and gala dinner were held twice respectively for each group.
-Tailor-made locally themed activities on each day.