30 Oct Off
October 30, 2014 –
Highlighting top destinations in the USA, EMEA and Asia
Pacific World (www.pacificworld.com), the integrated global DMC and Event Management organisation, has just released its latest Destination Index, providing corporate, association and agency planners from all industries with an advanced indicator of destination popularity for international meetings, incentives and events.
Pacific World’s first Destination Index was released six months ago and has seen a growing interest from meeting planners from all sectors, who are interested in the fact-based approach on destination trends offered by the Destination Index. The Index helps support the decision-making process behind the choice of destinations across key markets whether they are looking for key cities or new emerging destinations for their next conference, congress or incentive event, or would purely like to stay informed and gain fresh ideas.
Linda Jacobsson Asting, Manager, Global Accounts, HelmsBriscoe Middle East stated, “We are very pleased by the initiative of Pacific World launching their Destination Index six month ago. The Index provides us on a monthly basis with a great overview in terms of popularity of destinations. It is a helpful indicator which bolsters the information we gain internally from HelmsBriscoe and also gives us an idea about future trends.”
The reasons for the popularity of the destinations vary according to the destination and can be the consequence of new flights operating from/to the major European and American airports, major events such as the F1 in Singapore, and new investments resulting in new conference centres and new hotel openings. Effective marketing campaigns by Convention Bureaus such as the ones from Monaco and Singapore also help to increase the interest in a destination.
In the European, Middle Eastern and African (EMEA) region, the most popular destinations in the past six months have been identified as Portugal for corporate meetings, South France for finance, high tech and automotive segments, Italy for incentives, meetings and sport events and UAE for medium-sized incentives and conferences.
Pacific World’s Destination Indices have also shown that South Korea, China and Singapore are the most popular meetings and events destinations in Asia. China, whose growing interest is due to the presence of international companies and the continuous evolution and changes in the country, appeared in five out of the six Destination Indices, with Beijing, Shanghai and Xian the most popular cities for pharmaceutical conferences and meetings.
Thanks to Pacific World’s strategic alliance with the leading DMC in North America, ACCESS Destination Services, the report started to include from the second Destination Index the top 3 destinations for meetings and events in U.S. and has indicated Florida and California as the most popular meetings and events destinations in the U.S. The latest Destination Index has identified Northern California, Palm Springs and Orange County, all of them located in California, as the top three destinations in the USA. The report shows that this is attributable to the discovery of top tier resorts located on the spectacular coastline, accesability through four major airports, and the offer of shopping opportunities and major attractions, including the Coachella Music Festival, one of the Top 10 Music Festivals in the world.
Hervé Joseph-Antoine, Global Managing Director of Pacific World, commented: “The objective of our Destination Index is to both highlight short-term and long-term trends. Destination choices are very volatile and really change month by month or every couple of months. The Index includes reasons for the popularity of a destination, including when challenges that a destination has encountered have been overcome such as the end of a period of political instability.”
“These trends help us understand how we need to evolve our products to fit with our clients’ requirements. We aim to ensure a 100% fit between programme experience and our clients’ expectations from a destination.,” Joseph-Antoine further added.
The Destination Index is included in Pacific World’s monthly newsletter ‘Perspectives’. Interested parties can register via the following link: http://www.pacificworld.com/news/perspectives/register.html