Observe, Discover & Experience!
Seoul | South Korea

“An authentic VIP program totally tailored to the participants interest including an exclusive and challenging visit of Korea Joint Security area”.

The Brief

Client: Swiss Real Estate Association
Program: SVIT Summit 2015
Brief: Create a program that will entice  investors to consider South Korea as a potential real estate investment market
City: Seoul
Type of event: Incentive
Guest profile: CEO’s of financial organisations
Attendees: 20 guests

Service Scope

  • Conceptualization of program and activities
  • Full logistics management
  • F&B management
  • Activities
  • Entertainment
  • Ground transportation


-Creation of unique program with an ‘Observe, Discover & Experience’ South Korea event via different focused days: Seoul City Day, Military Day, Real Estate Day, Olympic and Karaoke Day.

-Visiting the site of Lotte Tower, a 123-floor skyscraper due to be one of the world’s top ten tallest buildings. The Tower which is in the media spotlight is not yet open to the general public, but with our special contacts and after completing strict health and safety procedures, we gained unique access to the top!

-Authentic and non-touristic experience of the Joint Security area, where North & South Korean forces stand face to face. Working with the American Military base, PW arranged  a special tour with a US Armed Sargent. The group wanted to experience life on the base and even ate lunch with the soldiers from military silver trays. In depth background checks on all participants was required.

-Rental of special athletic bicycles for a private tour along the famous Han River.

-Exclusive dinners at Seoul top restaurants, including the 3 Michelin starred ‘Pierre Garnaire a Seoul’ located 35 floors up with breathtaking view over Bukhan Mountain and downtown Seoul. Each night focused on a different world cuisine.