Global DMC Expands Reach into Emerging MICE Markets
Pacific World (www.pacificworld.com), the global DMC, Event Management and PCO organization, have announced their expansion into South Korea, the growing MICE destination and travel hub in North-East Asia. The expansion of PW into South Korea is made possible through a strategic partnership with Kims Travel Co Ltd., a local inbound expert.
Commenting on the expansion and strategic partnership Harsha Krishnan, Strategic Development Director at Pacific World said: “South Korea is a top class meetings & incentives destination and with the expansion of Pacific World into South Korea, we are now able to deliver outstanding experiences to our clients in this new destination. We are delighted to be able to partner with Kims Travel and believe that the addition of Kims Travels’ experience and destination knowledge will open up a new and innovative portfolio of meeting & incentive solutions for Pacific World clients.”
Pacific World are dedicated to increasing their presence in emerging MICE markets and recognize the increasing potential of South Korea to become the leading MICE destination in the region.
Founded in 1991, Kims Travel Co Ltd. is the leading DMC in South Korea specialising in the arrangement of ground services for large congresses and conferences. Chun C Kim, CEO of Kims Travel and Advisor to Pacific World South Korea commented: “We are very excited to partner with Pacific World, the leading MICE organiser in the greater Asia-Pacific region, to continue to promote Korea as one of the Top MICE destinations in the world.
Korea has become a much-coveted destination for International Conferences, Meetings and Incentive solutions in recent years for its versatility. Korea is a perfect venue for both small and large functions due to its cutting edge IT technology, historical and cultural sites of many thousands years and last but not the least, K-Pop culture spreading like wild fire.”
UIA statistics from 2011 rank South Korea as the 6th most popular country in terms of international meetings, ahead of both Germany and Spain. Similarly, Seoul – the capital of South Korea – was ranked as the 5th most popular city for international meetings ahead of Tokyo, Barcelona and Berlin.
Following their worldwide rebranding in November 2011, Pacific World as a global brand is recognised for delivering operational excellence, creativity and best-in-class customer service across the world. Through working closely with local governments and convention centres, the global MICE company currently delivers event solutions in over 16 countries including China, India, Hong Kong, Thailand, Cambodia, Vietnam, Malaysia, Singapore, Indonesia, Greece, Scotland, Portugal, Spain, France, Monaco and Southern Africa region.