The Netherlands is well known for tulips, windmills and cheese, but offers much more than that. The capital of the Netherlands, Amsterdam, is an ideal conference and incentive destination, hosting many congresses, events and trade fairs on each year.

Reasons why Amsterdam is popular are not difficult to find: Amsterdam has a very central European location, brilliant connections by air or sea and city itself makes event planning easy as city centre is compact but offers a wide range of venues and resources. From a 400-year-old canal side property, to an ultra-modern waterfront hotel, anything is possible and available. It is even possible to organize an event or meeting in one of the many and unique places such as the Royal Concert hall, former stock exchange and NEMO science centre.

Amsterdam has very strong entrepreneurial spirit which makes in a great choice for meetings. Amsterdam area has over 37 000 accommodation capacity, but being a compact city, it is easy to transport delegates through the city.

Amsterdam is also home to world famous artist and their masterpieces, such as Rembrandt and Van Gogh, and themed dinners or in-depth tours can me incorporated in program. It is easy to get inspired by city’s liberal, tolerant and free-spirited atmosphere.

Canals have always been part of the identity of the city and private tours on canals are great way to see the city.

Netherlands is appealing to:


Easy access and compact city

Amsterdam Airport Schiphol is one of Europe’s four major hubs, operating to more than 300 direct destinations and giving an easy access for international visitors. Public transport network is easy to use and why not to experience Amsterdam like the locals do: by bike!

Exciting Meeting facilities

Amsterdam has a wide selection of venues for any kind of meetings. You can even hold your event at world-famous Van Gogh Museum or Rijksmuseum.


Launch your inner artist

The Master – Rembrandt van Rijn is possibly one of the world’s most famous painter. Inspired by him, we will dedicate an afternoon workshop to him and we will try to reproduce a designated part of ‘De Nachtwacht’ masterpiece. Great way to learn about art and get creating.

Clues and Cycles

A very proper and the Dutch way to see Amsterdam is to cycle through it. You will be given a map and clues to guide you through city and see its hidden treasures and its best known landmarks.


Venice of the North

Experience Amsterdam by discovering the Dutch canals. Amsterdam has more than 100 km of canals and 1500 bridges. This gave the city the nickname ‘Venice of the North’. The canals, dating back to the 17th century, belong to the Unesco World Heritage list. The newest way to enjoy the city is by going subbing.

Looking to other destinations for your meetings and events? Have a look at our global coverage. >

Seeking inspiration?