“Italy’s palaces, villas and wineries are inspirational alternative conference locations. The amount of spectacular gala dinner venues is astonishing, with 2,500 historic sites available for use for events”.


From the home of the Roman Empire, the catholic faith and the fashion capital of the world, events in Italy savour a living museum, celebrating its leading edge in contemporary fashion and design alongside an unsurpassed, unique heritage of art, culture and music and the inherent Italian flair for quality, beauty, creativity and style.

Under a warm Mediterranean climate, Italy’s many regions, having only been unified as one country since 1861, are as distinct in character as they are in their landscapes and cuisine, producing delectable food and wine that whets the palate for fulfilling events and conferences in Italy.

Unforgettable incentives in Italy enjoy ‘la dolce vita’, cruising the canals of Venice on a flotilla of gondolas, exploring Lake Como aboard a private yacht, meeting Milan’s fashion designers in their studios, or navigating Rome’s crazy streets in a rally of vintage Vespas or Cinquecentos…

Conferences and events in Italy are stylish and fashionable – a carnevale-style ball in a Palazzo; a Ferrari driving event at the Italian Grand Prix; a product launch cocktail party at Milan Fashion Week – or rustic and rural: a wine stomp and village street party in Tuscany; a fisherman’s dinner on a private island at the Italian Lakes; a long lunch picnic at a Palladian Villa.  

“The MICE industry in Italy is as strong as ever. Its ongoing developments, such as the recent opening of a new convention bureau in Florence and the futuristic “Nuvole” (cloud) convention centre in Rome, compliment an already solid offering for modern conference facilities, wonderfully luxurious accommodation and Italy’s old-world charm, making it a unique destination for meetings, events or incentives. Rome and Milan lead the way for large conferences in terms of facilities, but Florence isn’t far behind and is perfect for incentives, as is Venice and the Italian Lakes, which are better suited to smaller groups.

Italy has more World Heritage sites than any other country in the World; is the home of the Renaissance; the birthplace of opera and is never short on authentic entertainment or event themes.

Clients in the design, automotive and fashion industries seeking to organise a conference would be making a strategic decision in Italy, which is renowned for its design successes in fast cars and fashion.  Milan Fashion Week, Milan Design Week and the Venice Biennale are major global events as is the Italian Grand Prix in Monza, held annually in September. Product launches and photo shoots, particularly for luxury high end goods, are well suited to Italy’s beautiful landscapes and cities, whilst clients associated with the film industry may well wish to host events around the Venice Film Festival. From a sporting perspective, football is Italy’s passion, although rugby recently has also been carving out its own little niche, with Italy’s entry into the Six Nations rugby tournament”.

Italy is appealing to:


Conferences seeking a relaxed and inspiring setting

In a Tuscan winery, a Palladian villa, a Baroque palace, a Roman amphitheatre – there are so many unique settings and so many alternatives.

Meetings associated with the fashion and design industry

Milan is the fashion and design capital of the world and an industry conference simply has to be seen here.


Programs seeking unique luxury and cultural experiences

A private opera concert in a palazzo; a behind the scenes tour of a famous art gallery; arrival into Venice by a luxury yacht – incentives in Italy are stylish and indulgent.

Incentives inspired by theatre, literature and film

Romeo and Juliet, The Italian Job, The Da Vinci Code, The Talented Mr Ripley, A Room With a View – all fabulous films that are set in Italy that are inspirational for creative incentive itineraries.


Events with a view

Everywhere you look in Italy is a stunning vista or romantic cityscape – events become part of the landscape and engage attendees in breathtaking settings.

Clients seeking to wow attendees with an out of this world gala event, immersed in history

Renowned for its historic and beautiful architecture, a ball in a palazzo is a spectacular affair – make it a costume party complete with a firework finale for yet more dramatic effect.

Looking to other destinations for your meetings and events? Have a look at our global coverage. >

Seeking inspiration?