Industry Trends Report

Pacific World teams of destinations and industry experts around the world track the destinations growth, trends, MICE industry developments and emerging destinations to help meeting, incentive and event planners to identify opportunities and locations for their events now and in the future. With this in mind, our Experiences Creators also design experiences to create engaging programs that meet the demands of the new audiences.

China Destination Development Report: What’s Ahead?

The first-ever, industry-leading document highlighting the growth, trends, MICE industry developments and emerging destinations of one of the world’s fastest growing economies.
Curated through Pacific World’s latest China research and unique industry insights, the report will serve as a guide for businesses and event planners in planning the most effective and engaging events at destinations across China now and in the future.

Key Findings from China Destination Development Report: What’s Ahead?

Infrastructure Investment
Initiatives such as Made in China 2025 and the Belt and Road Initiative (BRI) will propel development of the business events industry.

Emerging Destinations
Boosted by Made in China 2025 and the BRI initiatives, several 2nd and 3rd tier cities inland will emerge over the next few years as future business and manufacturing hubs and potential MICE destinations. Find the Emerging Destinations in the report.

Growing Travel & Tourism Industry
China’s hotel industry will grow to US $100 billion with 6.3 million rooms. The biggest growth is expected in the mid-scale category, many new hotels are being built in the emerging cites.

Innovation for the MICE Industry
The WeChat API has the potential to revolutionize event planning with features like event registration and payment, real-time customer service and feedback and onsite social engagement. It also offers potential for virtual enhancements such as AI recognition and VR and AR interaction.

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Stay tuned, new destinations will be revealed on a monthly basis!