Emerging Destinations for 2019
Pacific World has identified several emerging destinations and destinations to watch as MICE options in the coming years.
Ever alert to industry trends, each location selected by Pacific World combines the allure of a new and exciting destination with the capacity to provide guests with an exceptional, curated MICE experience.
Over the past two years, interest in new destinations and unique experiences has increased significantly. This trend in the leisure travel realm is also impacting the incentives and meetings sector. “We’re closely following government investments in infrastructure and development in order to provide our industry partners with the insights and updates necessary to anticipate which emerging locations will be ready for business events and global incentive travel in the next five to 10 years.”, say Selina Sinclair, Pacific World Global Managing Director.
According to the World Tourism Organization, arrivals in emerging destinations are projected to increase by 4.4 percent a year (between 2010 and 2030), twice the growth rate of those in advanced economies. As off-the-beaten-path destinations gain in popularity, the MICE industry benefits from improved infrastructure and connectivity as well as from the redistribution of the demand.
Emerging destinations satisfy the needs of the new generation of planners and attendees, as well as re-energizing the interest of experienced travelers, all of whom are looking for new and whole experiences. These planners, attendees and travelers are looking to fulfill their “hunger for authenticity,” one of this year’s major incentive trends.
The increase in demand and interest for emerging destinations can also be witnessed on social media. By spotlighting lesser-known destinations and remote places to travel, social media reflects the interests of a knowledgeable audience.
Based on researches on trends, interviews with the local destination teams and our strong relations with local bodies, we have identified a list of the next hot spots to check out for incentives and events.
Curious to discover the destinations on the list?
Buthan, Southern Asia
Regarded as one of the most exclusive travel destinations in the world, Bhutan – also known as the Land of Happiness, Kingdom of Healing, and pioneer of the Gross National Happiness concept — is a stunning South Asian jewel nestled in the heart of the Great Himalayas. Where the past and present co-exist in harmony, Bhutan is a niche destination committed to sustainable and equitable socio-economic developments and to the preservation and promotion of the country’s incredible heritage.
Bhutan was awarded the Earth Award this past March, which recognizes destinations working toward responsible and sustainable tourism development. Besides the stunning natural scenery, the strong sense of culture and tradition clearly distinguishes it from its larger neighbors.
The city of Bordeaux, one of the world’s most renowned wine centers, is nestled near the Atlantic Coast in the southwestern quadrant of France, home to some of the world’s greatest vineyards.
The city has become a true magnet in the French meetings and incentives market. Attractions include the beautiful Renaissance city center with 350 Listed Historic Sites, historic vineyards speckled with chateaux, the nearby oceanfront, high-tech meeting facilities, five-star accommodation choices, grape-themed spas, and world-famous gastronomic appeal. The Atlantic Southwest region has its own special relaxed ambience and discreet luxury where clients can discover a new aspect of France for those already familiar with Paris and the French Riviera.
On the verge of global stardom, Bodrum is a truly motivational and incentive-quality destination. The destination has been transformed with the recent construction of multiple high-end hotels with more to come, and has developed into a jet set favorite with the completion of the Bodrum International Airport Terminal.
Founded as a Dorian City in the 7th century BC, Bodrum is intensely rich in antiquity and home to one of the Seven Ancient Wonders of the World, the Mausoleum at Halicarnassus. An enigmatic seaside town, Bodrum’s glittering marina, boutique hotels, cool cafés, and white-plastered backstreets make it an ideal destination for incentive rewards.
Stay tuned, new destinations will be revealed on a monthly basis!