“#bringchangewithME is a ground-up commitment to socially focused programs based on individual action. Through this movement, we want to not only incorporate social elements into event programs but to start conversations that change mindsets as well as individual behaviors after events happen”.
#bringchangewithME is Pacific World’s proposal for a meaningful change in the MICE scene. Through this movement, Pacific World is joining the environmental and social development focus that many destinations are driving today by empowering clients to use business events as a pathway to drive social change and economic development and redressing the negative impact of tourism at a grass roots level.
With a ‘walk the talk’ approach and under #PWmovements, we are initiating programs with social impact at destinations that deliver practical and society driven outcomes with #bringchangewithME.
Through this movement, we would like to driving social change, economic development and redressing the negative impact of tourism at grass roost level. Our commitment not just to sustainable development at destinations but also to changing attitudes and behaviors in our own backyards.
Pacific World’s efforts are focused on several key challenge areas. We have identified key issues facing our destinations and have designed meaningful activities that empower attendees to be part of the solution:
Climate Change – Reforestation
The loss of forest lands, the earth’s most efficient means of capturing carbon, greatly contributes to climate change. At the same time, the hotter temperatures and drought caused by climate change are accelerating the loss of trees through calamitous forest fires.
Spain has seen the devastation of climate change firsthand, losing more than 500,000 hectares of its forested lands to fires caused by drought and overdevelopment – the second most of the Mediterranean countries. As reforestation efforts gain momentum, Pacific World is coordinating with local eco-social businesses and NGO’s on local tree planting events and seeding programs as well as the creation of corporate gifts, like seedable paper and seed cookies, that can be planted anywhere.
In Seoul, the government is halfway to its goal of planting 30 million trees by 2022. To help them achieve this goal, Pacific World is working with local tree-planting groups on team-building activities to plant trees around the city. In addition, event attendees and corporate clients can adopt trees to be planted.
The world’s landfills and waterways are overflowing with waste, especially non-biodegradable plastics, and governments around the globe are looking to reduce plastic waste. Bali recently enacted a “no plastics” rule to reduce the use of single-use plastic, like plastic shopping bags and water bottles. Pacific World event attendees in Bali will help clean up discarded plastics and promote the use of recycled and recyclable bottles and bags.
France has been on the forefront of environmental action for over a decade and is committed to being carbon neutral by 2050. To get there, France is working to recycle 50% of its waste by 2020. Working with a local artist, guests at Pacific World events will form teams to create up-cycled art from discarded objects and materials, like plastic, cardboard, glass, metal and more.
Over the past several years, Singapore has been lifting up its citizens with disabilities through the development of employment opportunities and support and has pledged to invest $400 million over the next 5 years. Pacific World is supporting local social businesses, like the Enabling Village, a project that celebrates Singapore’s diversity of abilities, and organizes bespoke experiences for meetings and events.
In the UK, Pacific World is helping to mitigate two problems – food waste and food insecurity. 13 billion pounds of edible food goes to landfill each year; while some 320,000 people are homeless and unable to afford healthy, nutritious food on a consistent basis. Pacific World has collaborated to develop cooking activities utilizing overlooked ingredients to prepare home-cooked meals and distributing them to homeless shelters and soup kitchens.