“Spectacular scenery, rich culture, grandiose history and elegant urban cities…this unique destination delivers on every level”. 


Austria may be small but the landscape is vast and boasts a huge variety of backdrops to choose from… deep carved valleys, picturesque lakes and alpine mountains all nestled perfectly next to grand cities such as Vienna and Salzburg. This blend creates an array of diverse experiences for meetings, incentives, congresses and events.

Home also to legendary historic figures such Mozart and Freud, and the iconic vision of Maria Von Tapp dancing among the idyllic countryside in the Sound of Music. Events can be held in the very same locations these fabled personalities spent their daily lives.

Adding to the mix of stunning and diverse locations, Austria contains all the elements needed to run successful events. From highly experienced suppliers, a multitude of hotels and venues, first-rate safety & security, and not to mention excellent value for money. No wonder Austria sits proudly in the top destinations for meetings and incentives worldwide.

Following the famous “Congress of Vienna” in 1815, where Vienna hosted peace talks succeeding the Napoleonic wars, Austria has firmly imprinted its importance in the world of MICE with Vienna being the number one congress destination worldwide. Many major meetings take place in Vienna, with key industries including IT, petroleum companies, pharmaceutical and chemical companies and also numerous associations and trade shows. Other major cities such as Salzburg, Innsbruck and Graz also boast a highly developed and experienced MICE infrastructure.

With its central European location, Austria is very well connected to all major international destinations, with an impressive number of direct flights to 80 European cities and over 120 destinations worldwide.
The country is also benefits from being a very safe and stable county, with impressively low crime rates.

The PW Austria team is highly experienced in building personalised programmes to showcase the best Austria has to offer. Be it an imperial styled incentive with formal functions in restored chateaus, congress attendance in the best congress centres in the world, annual events in top-and-never-thought-of locations, or perhaps incorporating your event with a customary beer festival including folklore entertainment and traditional food. The options we can offer are plentiful; with lots of unique activities to match… waltz lessons anyone?

Austria is appealing to:


Conferences with a focus on sustainability

The country is famous for promoting green and sustainable meetings. The Austrian Ecolabel for “Green Meetings and Green Events” is the first national environmental label created in 2010, which allows for the certification of the complete event. The quality label demonstrates the meeting has been managed in an environmentally conscious manner.

Meetings that like to inspire through grand and historical locations

Vienna offers an unparalleled destination experience. Be part of ancient and imperial times and feel the amazing history this country has to offer; grand palaces with stunning baroque interiors, complimented with splendid squares and green open spaces.


Incentives that like to combine contrasting elements

Culture, nature, history… there are so many options to choose from in Austria. Would you prefer to have your piece of famous Sacher Cake at the same place as Mozart, Freud or Beethoven? How about a grand ball in the same room as the former emperor resided? Or perhaps a relaxing trip to the breathtaking mountains and crystal clear lakes.

Incentives with action packed outdoor pursuits

Austria is pure nature with an immense variety of activities such as sailing, mountain biking, paragliding, hiking and of course world-class skiing in the stunning alpine resorts.


Alternative and Fun

Vienna is well known for its “alternative” sub-culture. Austria’s reputation for musical innovation dates back to Mozart, Strauss, Schubert and Beethoven. But, more recently, Austria’s current source of talent can be traced back to the mid 90’s with what’s known as the ‘Vienna Sound’. You will never forget an exclusive party in the night clubs where Austrian sub culture was born.

The Great Outdoors

Open air festivals and events are first class in Austria. It’s all about location and there is no better venue location than an outdoor event held in the magnificent surroundings of the Austrian countryside. Are you expecting 100 or 10,000 participants? We have a solution for all group sizes and occasions.

Looking to other destinations for your meetings and events? Have a look at our global coverage. >

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