An award winning incentive | Beijing & Other locations | China

“And amazing program including three notable government venues, 20 plus performances, ten scenic spots, and during the Imperial Gala Dinner at the Forbidden City, 400 professional servers”.

The Brief

Client: BMW UK
Brief: Create program to ensure BMW’s most valuable team members are recognized, rewarded and ultimately retained
City: Beijing and other locations in China
Type of event: Incentive
Guest profile: Dealers and associates
Attendees: 350 guests

Service Scope

  • Creative conceptualization and theming
  • Full set build and AV production
  • Full logistics management
  • F&B management
  • Activities
  • Entertainment
  • Ground transportation

Highlights

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-The programme used more than 20 off-site restaurants, three notable government venues, 20 plus performances, ten scenic spots, 60 professional tour guides, and during the Imperial Gala Dinner at the Forbidden City, 400 professional servers.

-Pacific World drew on deep relationships with local authorities to obtain access to unique, historic and stunning venues that are nearly always off-limits to corporate events. Using these connections, we overcame security, transportation, power supply, tent construction and set-up time restrictions

-BMW Dealers chose from numerous options of high-quality activities, tours and dining experiences using an online platform, all requests were accommodated up to the last minute

-While most people had visited the Great Wall, a special preservation visit was arranged. This allowed programme participants the opportunity to help restore a dilapidated section of the wall. Each member of the BMW team that wished to support the project were given a brick to place on the broken wall, and with the help of a local operator, they were able to place it on one of the world’s greatest monuments.

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